The reason why this matters is that social media platforms actually have been shown to contribute to a rise in stress and feelings of comparative life dissatisfaction. As they note, “social media isn’t designed with your long-term happiness in mind.” The BBC’s Science Focus has a great article on the tricks that social media companies use to make us feel like we need to keep returning to our social media apps, and I’d strongly recommend that you spend a few moments reading that. These companies spend so much money trying to capture and hold our attention, building in features that manipulate our brain chemistry to make us feel like we need to return again and again. Every single minute you spend on social media is a minute spent making money for someone else.Īnd so, social media companies work really, really hard to make you want to be there, and to make you want to come back. The more time you spend on any social media platform, the more opportunities there are for the platform to show you ads. Facebook, Instagram (actually, that’s owned by Facebook), YouTube, and Snapchat are all billion dollar companies that make money by selling your attention. Social media is designed to make you want to look at it. And that number is on the rise, up from just over one hour five years ago. Well, if you’re like most adults, you’ll spend an average of 2 hours on social media throughout the day. Here’s another question: how often do you feel the impulse to check social media? Are you reading this article because you got here from our Facebook page? In fact, how often do you check your social media accounts? How many times today have you snuck a peek at Facebook, Instagram, or Snapchat? Any idea?
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